- What is Arts Crush?
- Can we participate even if we don’t have anything planned for October?
- What is an Arts Crush Featured Event?
- Does my Free Night offer have to be on a specific day of the week?
- Do I have to offer my entire house or ticket inventory for free or reduced prices to be part of the Free or Pay-What-You-Will Night promotions?
- Do I have to pay to be a part of Arts Crush?
- Do I have to pay a participation fee for every event that I enter?
- If I am collaborating with another artist or organization on an event, do we both have to pay the participation fee?
- I have an idea for an event, but I don’t have a venue. Can you help?
- How will I know if my event is accepted?
- Do I get paid for participating in Arts Crush?
- How does participating in Arts Crush benefit me and/or my organization?
- How will Arts Crush be promoted?
- How will Free Night tickets be reserved?
- How will Pay-What-You-Will Night reservations be handled?
- Will reservations be available for Featured Events?
- What web links should we use to promote Arts Crush?
- Who do I contact if I have questions?
What is Arts Crush?
Arts Crush is a collaborative, month-long arts and cultural festival aimed at Engaging Community, Creating Access, Inspiring Creativity and Building Arts Participation. The festival takes place throughout the entire month of October.
Arts Crush begins with an open call for individuals, organizations, businesses and groups to join the movement by offering free participatory, interactive or innovative arts and cultural events, special discounts or free admissions during Arts Crush.
Arts Crush takes place throughout the entire month of October and is open to all. That means, if you can come up with an event or offer that fits in one of our categories, you can participate. Click HERE to find out details about each of these categories.
Can we participate even if we don’t have anything planned for October?
Your participation in Arts Crush is in no way dependent upon you having a show/exhibit running during October. You can always host an Arts Crush Featured Event. These can include site-specific works, open rehearsals, participatory workshops, community art projects, artist demonstrations, etc. The possibilities are endless! For some examples go to: http://artscrush.org/participate/ways.
What is an Arts Crush Featured Event?
Arts Crush Featured Events are the heart and soul of this festival. These events are aimed at getting art out of its box and actively engaging citizens in the creative process. The three focus areas of Featured Events are Community, Collaboration and Innovation. Learn more about the focus ares here.
Events can include anything from an open rehearsal or participatory workshop to site-specific work or public art projects to flash mobs. Anything is possible; but, the more creative, the better! All Arts Crush Featured Events must be free or pay-what-you-can.
Does my Free Night offer have to be on a specific day of the week?
No. You are free to schedule a Free Night whenever you would like between the dates of October 1-31.
Do I have to offer my entire house (ticket inventory) in order to participate in Free Night or Pay-What-You-Will Nights?
No. We require a minimum of 20 tickets for participation in Free and Pay-What-You-Will Nights. If your total seats are less than 100, you may offer a minimum of 10 seats.
Do I have to pay to be a part of Arts Crush?
The participation fee for Arts Crush is Pay-What-You-Can. Any amount you can give will help us offset the substantial cost of managing the festival and will greatly assist us in promoting your events, your organizations and our thriving arts community. As the leadership organization of Arts Crush, Theatre Puget Sound (TPS) assumes responsibility for the overall strategy, planning, recruitment, fundraising, outreach, ticketing, communications and promotion of the festival.
I have an idea for an event, but I don’t have a venue. Can you help?
A number of Puget Sound businesses and organizations are offering their venues for free to Arts Crush participants. Check out the list and contact the venues directly to work out dates/times and details.
Also, ask around in your community and see if you can come up with something. Contact café and bar owners, real estate agents who might have an empty storefront, homeless shelters, the parks department, your brother who works in a guitar store, or your uncle who has a boring office job.
How will I know if my event is accepted?
Free or Pay-What-You-Will Night offers will be accepted as long as it fulfills the requirements of the category, and after a brief review from TPS staff. Featured Event entries will receive a review by TPS staff and an indepencdent panel to make sure the event includes the three qualifications of Community, Collaboration, and Innovation. TPS will contact Featured Event applicants by July 31.
Do I get paid for participating in Arts Crush?
Arts Crush is a collaborative community program. There is no payment for participating. TPS is not booking artists or arts groups. All events are self-produced by individual organizations, artists or community members. Arts Crush microgrants for Featured Events will be available soon.
How does participating in Arts Crush benefit me and/or my organization?
Arts Crush is a highly visible and cost-effective marketing vehicle for arts organizations and artists. It has a proven track record of attracting brand new audiences to your work and venues.
The aim of Arts Crush is to cultivate new, younger and more diverse audiences for our region’s arts community while simultaneously cross-pollinating current arts audiences and exposing them to new disciplines or organizations. We also seek to extend a collective invitation to community members who, for various socio-economic reasons, do not traditionally feel invited to the arts.
In 2012, Arts Crush spurred the direct participation of more than 11,000 patrons. It also succeeded at engaging these target audiences: 71% of participants were new to their selected arts organization, 56% were under the age of 45, 35% had an annual household income under $50,000 and 27% represented communities of color.
Most importantly, Arts Crush highlights the value of arts and culture in our region, fosters community connections, inspires creativity and encourages active participation in the arts. This benefits us all!
How will Arts Crush be promoted?
TPS will support Arts Crush with a comprehensive regional communication campaign that includes outdoor media, posters, postcards, radio promotions, social media, online advertising, print advertising, PR support and community outreach.
TPS will host a festival website that will contain information on all events. TPS will also produce a printed festival guide that will be distributed throughout the region. The guide will contain all event listings and will direct patrons to the website for more information and to make Free Night reservations and/or RSVP for Featured Events.
How will Free Night tickets be reserved?
If you are participating in the Free Night program, you have allotted us a specific amount of tickets/admissions to be given away via Arts Crush promotions. These reservations will be handled by TPS exclusively; do not give away these tickets via your own channels or promotions.
Theatre Puget Sound uses an "enter-to-win" lottery reservation system. With this system, it begins by arts groups entering their event information and indicating which dates/times will be Free Night performances/events, with a commitment of at least twenty free tickets per performance/event listing.
September 16 - 27, patrons can log in, see the full list of available events, and put themselves into a lottery for their top three choices.
When the entry phase ends, arts groups will receive an email from TPS with the level of interest from the patron base for any given event. Using that information, they can decide exactly how many tickets they actually want to give. They also have the option to weed out any current patrons from the list, thus guaranteeing that all Free Night attendees are new to their organization.
Reservation emails will go out to patrons during the first week of October.
How will Pay-What-You-Will reservations be handled?
If you are participating in the Arts Crush Pay-What-You-Will program, you have agreed to offer at least 20 Pay-What-You-Will tickets to a specific performance or event. This discount will be managed exclusively by your box office. You are required to provide us promotional language describing how patrons can access the discount.
If you would like to make these reservations available on your website, we encourage you to use the password: CRUSH. If you choose to do this, please let us know and we will include it in your listing.
We request that your organization share patron information with Theatre Puget Sound. This will allow us to fully track and report festival participation, as well as engage these patrons in future promotions.
Will reservations be available for Featured Events?
Yes. We will be hosting an optional RSVP system for Featured Events that will allow us to capture patron information and pass it along to you. There will be two different RSVP options:
- RSVP Required: This is for events that have limited capacity.* This will discourage people from just showing up.
- RSVP Requested: This is for events that do not have limited capacity. Patrons will be encouraged to RSVP but will also be allowed to drop-in.
*If your event has limited capacity, please let us know ASAP so that we can plan accordingly.
TPS will provide your organization with the names and contact information (name, address, e-mail, phone) of everyone who RSVPs for your event. This information will be sent to you once all of the slots are reserved or 48 hours before your event. The reservation list will be emailed directly to the contact person listed in your participation form.
We highly encourage all organizations to follow-up with these patrons prior to the event. Extend a friendly welcome and remind them of their reservation. Let them know specific details (parking and dining options, directions, etc.) that will assist them in making their plans.
- Arts Crush Website: http://artscrush.org
- Facebook: http://facebook.com/ArtsCrushPS
- Twitter: http://twitter.com/artscrush
- YouTube: http://youtube.com/ArtsCrush
- Pinterest: http://pinterest.com/artscrush/
- Blog: http://blog.artscrush.org/
Theatre Puget Sound
PO Box 19643
Seattle, WA 98109
Andy Jensen - andy [at] tpsonline (dot) org
Want to learn more about Arts Crush? Check out the 2012 Arts Crush Program Report, which contains a general overview, community impact report, program analysis, demographics, communications report and event highlights.